Getting to the heart of travel healthcare.

A podcast hosted by Sunny & Matt

Podcast Transcript


EP12

We're talking social media best practices for travel nurses & allied health professionals with Beth Harner & Betsy Martin who cover the dos and don’ts on Cardium podcast.

Social Media Best Practices for Travelers

January 22, 2020



TRANSCRIPT

Voice Over: Welcome to Cardium from Aureus Medical, the podcast that gets to the heart of travel healthcare and asks what's your why? With each episode, we explore the topics and issues that impact healthcare professionals in the fields of nursing and allied health. Now here are your hosts, Sunny and Matt.

Sunny: Welcome to another episode of Cardium. If you're a subscriber, welcome back and thank you for being part of the Cardium family. We would love for you to share your listening experience with others. If you're a new listener, thanks for stopping by and we hope you enjoy the podcast and we would love for you to subscribe so you can enjoy future podcasts. And with me today, I have my cohost, Matt Neil. How are you today, Matt?

Matt: I'm good, Sunny. How are you doing today?

Sunny: I'm doing great. Thank you.

Matt: Good, good.

Sunny: Well, today we are talking about social media best practices.

Matt: We are.

Sunny: And I think it's kind of funny because my kids don't think I know anything about best practices when it comes to social media. How about you?

Matt: I think my kids would say the same thing about me.

Sunny: Really?

Matt: And they're probably right about me. I know enough to be dangerous on social media. When it comes to best practices, I am not the expert, so I'm excited to have our experts in the studio with us.

Sunny: Yeah. But I think you're a lot more savvy than me. I'm more like a dinosaur where I still can't figure out like Snapchat and other things.

Matt: The Facebook?

Sunny: The Facebook, yeah.

Matt: Yeah, yeah.

Sunny: I mentioned Facebook and they're like, "Mom, only old people get on Facebook." And I'm like, "That's me."

Matt: This is true. Maybe. I don't know. We'll have to see. But yeah. I think that there's, when we start talking about best practices, I think there's a lot of good information when it comes to the healthcare world about what are some do's and don'ts and what should you not be doing and what should you do too, because I think there's a lot of good things that can come out of social media when it comes to people looking for jobs, connecting with colleagues, what opportunities are there out there. So I think there's a lot of good information that we can pass on.

Sunny: Yep. I agree. Well, no further ado. Let's introduce our guests.

Matt: Let's do it. Joining us today, a couple folks. Beth Harner is the first person I'd like to introduce. Beth is currently the social media manager with Aureus Medical Group. She consults daily with colleagues and others in and outside the organization on social media best practices from how to engage, respond, react, and post with a purpose. In her role, she's an admin to 21 Facebook groups, build strategies, and oversees multiple Facebook pages, and manages Aureus's presence on Instagram, LinkedIn, and Snapchat. She's worked in the marketing field for 15 years, holds an MBA in marketing and a bachelor's in marketing and fashion merchandising. Welcome Beth.

Beth: Hi. Thank you for having me.

Matt: Thanks for joining us.

Sunny: And also with us as Betsy Martin. Betsy has been a registered nurse for more than 15 years in a variety of areas. At the bedside, she mostly worked in the solid organ transplant unit, post anesthesia care unit, and pre-op areas in level one and level two trauma centers and surgery centers. For nearly four years, she worked as a nurse recruiter for both permanent staff as well as travelers. And for the past three years, she has worked as a quality assurance nurse for Aureus Medical, helping to train and serve as a resource consultant for recruiters, account managers, and travelers in both nursing and allied specialties. Welcome.

Betsy: Thank you.

Sunny: Thank you

Matt: Well, we're excited to have both of you today and we want to jump into it because I think that there's a lot of good information that we can get from you guys, from your points of view. And I think you bring a very different point of view from both of you. So I think we'd want to jump right in. Can you, Beth, we'll start with you. Can you kind of give us your take on the state of social media and what role it's playing in our lives today from where you sit of being an admin to all those groups, but what you see as far as the things that may be our best practices and not?

Beth: Sure. So today, I see people using it all day, every day. It doesn't ever really sleep. So there's always something happening. I see a lot of people who spend time kind of venting or talking about things that have happened at work or family. And there's a lot of negativity out there with it, but there's also a lot of positivity as well. So it's kind of one of those things you get out of it what you put into it. I see a lot of people who try and work out their problems online or problems with coworkers. So one thing you can do is like how should I handle this situation versus this is what happened. Everything's wrong. The world's on fire type situations. So there's definitely two ways it can go and how you write your post or talk about a problem is definitely going to kind of set it up for how it goes when people comment back.

Beth: There's a lot of Facebook groups out there. It's kind of going more offline a little bit. So messaging groups that are more private. It's not public, not everyone can see it. So a lot of people are using that as a way to vent, but they might not realize that maybe there's someone that you work with in that group because it's just a general group about nurses or something like that. So you really kind of need to be careful about what kind of things you post, what kind of message do you want about you online, and how are other people going to see you online. And it is kind of a first impression type of medium, so kind of what people see or read about you first on there could be a first impression.

Matt: Yeah, I think, just from listening to you, I think that nearly everyone you talk with is on some sort of social media channel. And I think, in a lot of ways from what you were saying, it is a really good way to vent and ask questions and connect with people even if it's on a personal level of what problems you might have. But you're right. I think that when people start maybe sharing too much, oversharing-

Beth: Yes.

Matt: ... and I think that that's when you start to get that a little bit to the, in the danger zone. But I think that there's a lot of good that comes out of it too. And I think because nearly everybody is on some sort of social media channel, it's just of how, to what degree do you, are you sharing that information? Betsy, same question to you from your point of view, kind of being in the clinical field and not currently, but recently. What's your take on the state of the union with social media?

Betsy: I really enjoy social media because I'm not at the bedside anymore and that's a great way to stay connected to the bedside, to what new procedures, treatments are out there, new equipment, what are hot topics for nurses and other healthcare professionals. So for me, it's a really helpful tool.

Sunny: And that was something that I was going to say is that I noticed that especially in like the Facebook medium, but even on LinkedIn, you'll find a lot of groups that are based on different niches or niches. And so you can find anything from like crocheters to healthcare workers of a certain field. And so if there's a certain subject Matter that you're interested in, you're probably going to find a group that you can belong to. And I think that's pretty cool that you can find your kind of club that you can fit into. And I think that's important for anyone that's wanting to find some kind of knowledge base that they are looking for.

Matt: Yeah. You're a big crocheter, so I think that that's great for you Sunny, and I think when it comes to the healthcare field, what a great way to connect with professionals across the country, across the world, when it comes to your specialty. I think that we see that in some of the groups that we belong to as new procedures, new policies coming out, different ways that approaching a patient problem, obviously within all the HIPAA restraints and requirements, but different ways of approaching a problem that you would have never been able to find other than an in a medical journal that is occasionally published. You can find it now. And I think that that's probably the most exciting thing from the social media connectedness with healthcare professionals.

Beth: Yeah. I think one of the coolest things I see in the groups is when someone posts, "Hey, we're doing this process, does your hospital do that? If they do, how do they do it? How is it similar or different than theirs?" And they really like that feedback immediately of, "Yep, that's how we do it too." And just that interaction of watching them kind of figure it out right then and there is kind of cool.

Sunny: And I think that's great. And obviously, it's part of our culture and it's going to stay there. So what are some of the good things and I think you're touching on that, that social media contributes.

Beth: I think the best part is staying connected with people. That's what I love the most about it is I can stay connected with someone who doesn't live near me anymore and I can still be a part of their life. So it's the same with like coworkers or maybe people you've worked with that were inspiring to you. It helps you keep connected. I also like that it just is like another ... it's kind like today's newspaper now you can find a job there. You can find a car. You can see what's up with your family. There's just so much going on. There's so many different things you can do and there is something for everyone on there.

Beth: And then just like the positive moments on there when people are uplifting, they help people when they're in need, just things like that. That's what I like about watching. Everyone posts their pictures or talk about their job. I have friends who do things that I have no idea what their job is, but I can learn a little bit about it just by staying in touch with them on Facebook and then that connectivity of the community that's kind of offline a little bit. I think it's so great that you probably would never connect to someone in another state unless you knew them and now you don't have to necessarily know them. You're just in this group. It's a safe environment. It's like not weird. So it's just a great way to just communicate with people who are doing the same thing as you that you're really looking for that backup system.

Matt: I think that that's totally, I couldn't agree with you more on the professional side of things. Maybe, Betsy, you can kind of hit on this staying connected not only with the professional folks that your colleagues out there that are across the country, but maybe even touch a little bit about how to stay connected with the folks at home. I mean, a lot of these professionals that are listening to this podcast travel, and that's-

Betsy: [crosstalk] Absolutely.

Matt: ... and so when we're talking about staying connected and talking with those people, maybe you can give some insight on that.

Betsy: Yeah, absolutely. And I think, too, that what can be tough sometimes when you're traveling is feeling isolated or disconnected. So I think having that connectivity is really important for your mental health. Feeling supported, like Beth was talking about, and just staying connected.

Sunny: What about for those that are maybe newer into the field, being a clinical consultant for Aureus, sometimes you've got those that are newer into the field and they're out on assignment. Sometimes I see those chat groups that people are saying, "Hey, yeah. I have ... I'm kind of stuck and I'm plateauing with this case." How do you feel about those types of questions being posted out there and maybe looking for help or mentoring or some feedback?

Betsy: Yeah, I think that's great. A lot of times you will see people going out for, or reaching out for emotional support. Especially a lot of new nurses, any healthcare professional in their first year, it's ... your first year is rough. And so I do see a lot of new grads that are out there reaching out saying, "I'm feeling discouraged. I feel like I should be further along than I am." And then you do see a lot of support from other people saying, "I felt that way too. That's totally normal. Stay in there." So yeah, that's really uplifting to see that even strangers out there are giving you a helping hand in your career and staying with it.

Sunny: Yeah. And it's also probably a good place to get resources too. They might be able to say, "Hey, check this out. Here's an app that you can find" or "Talk to so and so" or "Look here."

Betsy: Mm-hmm (affirmative).

Matt: It's interesting when you talk about new grads, how important it is to have that positive support role in your first year, how critical that first year.

Betsy: Yes.

Matt: There's still so much to learn even though you're on the floor, you're doing the job. But how important it is to be able to have not only the encouragement, but again their resources of "How should I be doing things?" Or "What would you recommend?" Or "How would I approach this?" Not only from the clinical side of things, but they're working with new co-workers, new supervisors in a new facility. And there's a lot of people out there that have been there, done that, that have a wealth of knowledge they can transfer. So what a great platform.

Betsy: Absolutely. Yeah, they ... because a lot of times they talk about the soft skills, about the culture of working in the healthcare field, which is really different than any other industry. And what's the etiquette for it? What are the best ways to follow the chain of command? Or who should you go to if you have a problem or a concern? So it's really helpful with that.

Sunny: And I think that's really important to remember is that traveling probably even a decade ago, it was probably even more isolated, but social media has really tightened up your network. You're not-

Betsy: [crosstalk] Brought it together.

Sunny: Yes. And you're not as alone, so to speak. You can literally reach out and touch someone and talk with someone. You can chat with someone and maybe not feel as alone. So you have someone.

Betsy: I really like a lot of the humor that I see on a lot of a lot of the memes and jokes and things like that, that only whoever is in your group will really get or understand. And then that also gives you a greater sense of community too.

Sunny: Yeah, yeah.

Matt: Cath lab humor? Totally different.

Betsy: Yes. Well, and that's something too that a lot of times healthcare professionals are held to a higher standard than the general public. We just kind of are. And so I think sometimes you have to be really careful about jokes that you might put on, dark humor. A lot of healthcare professionals have it. It's kind of a survival mechanism for what we have to deal with every day. But I think that's something that you kind of need to think about, maybe think twice before you post some kind of a joke that could be offensive to others.

Sunny: Yeah. Yeah.

Matt: Beth, maybe, I know this is from your perspective, what you deal with every day, the social media brand and your profile being your brand. Can you tell us a little bit about that and what that would mean to a layman that doesn't, when you're talking about your brand, because when we think brands we think of products.

Beth: Sure.

Matt: We think of services, but when you're talking about social media profile as a brand, that's a whole different animal.

Beth: Sure. Yeah. I mean, it's how people are going to see you online first. They might not know you. More than likely, they won't know you. So the kind of photos you have posted, the kind of posts you make, the language you use, all of that is kind of giving you a face on social media. So you want to make sure that you're representing yourself in the way you want to be seen. So if you want dark humor to be your thing, then post that. If you don't, don't post that. Kind of my rule is if it doesn't make your mom proud, probably don't post it.

Beth: Also if you're thinking twice and just kind of that gut check of, "Should I post this?" The answer is always no. Always. You just got to think, you don't know how people, what kind of mood they're going to be in when they read your posts or you know what's going on in their life, which I know you can't know that at the time, but you have to be a little bit open to know that people are going to interpret what you say in the emotion that they're in at that time. So I like to keep mine more lighthearted, more funny. I'm not very serious. I don't post a ton about my personal life, but I will definitely share meme, anything like that. Yeah.

Sunny: So Beth, what role, when you think of travelers and their travel agency, you wouldn't maybe think of social media, but what role does a travel agency maybe have with their professionals in regard to social media?

Beth: So some ways that we use it is we, it's a great way for us to get information out to our travelers. If we have any quick updates we need to give them, we can use it that way. As far as a traveler, it is a great place for them to find a job, to see where other people are working, to see what kind of experiences people are having at those places, just kind of get the pulse on traveling really in general. There's so many Facebook groups out there that are either for their profession or for traveling or just different parts of what it is that they're doing and they can really use that as like a sounding board. A lot of people will join our groups to see if they even want to travel. We have a lot of seasoned travelers in our groups and they give a ton of information that you can't find anywhere else. It's from the traveler themselves. So that's just another way to use those Facebook communities.

Matt: Yeah. When you start talking about experiences they might have at a hospital, even experiences with the agencies they travel with, I think that there's a lot of groups that reflect with kind of their experience with their recruiter and I think that that goes a long way that you just couldn't get to that information 10 years ago. It really does give you an insight of how do I want to work with this agency or what is this, how does this this agency work with travelers?

Beth: Yes. It's also a great way to find who does everyone love? What recruiter is good for this personality type or this positions? It's just a great way to kind of get those feelers out there. But that kind of also goes with posting. You might have a bad experience with someone, but that might just be your experience. So you kind of got to keep that in mind. Things happen all the time and a lot of times, it's just a miscommunication or some sort of small error that kind of just snowballed down. So that's just something to think about. The recruiters are people too, so they also go through this. I know they get mentioned a lot online and for the most part it's good. But there are those couple of times where it's bad and it's hard when someone is talking about you, that you didn't do something. But there's that whole behind the scenes part that that doesn't get said out on social media. And I see that a lot.

Sunny: You said something about communication and thinking about social media. It's all, for the most part, a written format. And so that is something, too, that you have to almost be cautionary about as well because you can assign emotion to that. And so that's something that I would think that we would have to, as a traveler, have to be almost hesitant about the way that we're assigning emotion to what we're reading, but also what we're posting as well.

Beth: Mm-hmm (affirmative). Yeah. I mean, you can always delete a post, but somebody somewhere will have taken a screenshot and they will re-share it for you.

Sunny: Exactly.

Matt: Talking a little bit, Betsy, from your side of the world, we've spoke a little bit about the humor, the postings, even the dark humor.

Betsy: Mm-hmm (affirmative).

Matt: What are some of the pitfalls healthcare professionals may want to be aware of when they're posting work related, specific to a healthcare facility, that type of information?

Betsy: Yeah. I mean, I would always say proceed with caution before you post anything about your job, whether it be your agency or the facility that you're working at at the time. Sometimes it can even be well-meaning. You might want to post, maybe a CNA has been working with a resident, been caring for them for four years and they want to share a birthday picture with them or something. Well, that's a HIPAA violation. So even though it's very well meaning, you can get in trouble for that.

Matt: Is that right?

Betsy: Yeah. Yeah.

Matt: Wow.

Betsy: And then it doesn't even have to give direct patient names, direct patient information. It can even be a room number of a resident you're talking about. It could even be a story where if there's just enough information where you can put two and two together and figure out who you're talking about, then that can be considered a HIPAA violation.

Betsy: I always think of one story that this happened a few years ago. There was an ER nurse who posted on her Facebook page, a picture of a trauma bay after they had been working on a patient that unfortunately had passed away, but it was kind of a gory picture, a shocking picture, for most people to see, and she ended up getting fired because A, this person that was being treated, it was a tragic event that was in the media. So it was very easy to figure out who was connected with that photo. And then also, her facility felt she was being rather insensitive to the patient and to their family members as well. So she certainly, that wasn't her intention when she posted that, but unfortunately that was the outcome.

Sunny: Yeah.

Matt: Which can certainly obviously impact your career, but you're impacting people's lives. It's hard, but-

Betsy: [crosstalk] Exactly.

Matt: My kids would accuse me of not being inapt with social media, but they're constantly with the selfies. So even you capture something with a selfie in the background, you are potentially violating HIPAA rules.

Betsy: Absolutely.

Matt: So being aware of that in healthcare.

Betsy: Right. I mean, you can, there might be behind you the surgical schedule of all the cases that are going to happen that day. There's patient information on there. You could even have a patient photo bombing that you don't even know about and that can be considered a HIPAA violation. So you need to be really careful.

Matt: Yeah, that's a good rule of thumb for sure. When in doubt, just don't post.

Betsy: Yes.

Matt: Yeah.

Sunny: Do we really need to take that selfie at work?

Betsy: Yes.

Sunny: Probably not.

Matt: Sunny, you're always with the selfies. What are you talking about?

Sunny: I know. I'm like, "The selfie in the bathrooms? Really guys? Really?" Let's see. So let's talk about suggestions with how to positively use social media in the job search or career info. We do see and you mentioned that earlier, Beth, about how people are using that more and more, using social media and it does seem as though we're seeing that not in like your traditional LinkedIn or just in your different types of job search engines. You're actually seeing it in probably your non-traditional social media formats such as Facebook and other social media platforms. Can you talk a little bit more about that?

Beth: As far as like the groups?

Sunny: Yeah. And just how you can also positively use social media to actually get a foothold in your career search?

Beth: Sure. I mean, if you're out there looking for a job in your inner group, that's predominantly people that are in that same profession, letting them know that you're looking for a job, what kind of job you're looking for, what kind of place are you looking to go? That's a great place for people to chime in and say, "I work here. This is great. This will be a good fit for you." And vice versa. Definitely, there's a lot of groups as far as if you want to go to a specific area or maybe you want to go to a specific hospital. There's so many groups out there. Like you said, there's a group for everything on there. So those are the groups that will probably give you those nitty gritty details that you're looking for that maybe you won't get from a job interview or maybe just like HR. So connecting with people that are in those same positions at those same areas is definitely a great place. And those groups kind of allow that to happen.

Beth: There's also groups on LinkedIn, similar situation, where you can talk to other people about where they're, what they're working, what places would they suggest, things like that. And then there is, on Facebook, you can just post jobs out there. So that's another place you can utilize that's not in the group format. It's kind of more just like a job board than it is a group. But it is another place to find that information that you would have found in the newspaper several years ago.

Sunny: Yeah. And they always say that. Be careful of what you're posting personally as well because your future employers may be looking at your personal pages. What are your thoughts on that?

Beth: Well technically, you are not supposed to before you interview people. So while they shouldn't be, it probably does happen. However, the other part is once you're employed there, things come up all the time that they see happen on your Facebook page. And if you don't want to bring that into work, then you probably shouldn't be connected with the people you work with, say who your employer is on Facebook. Those are just kind of inviting in that personal life into your workspace. And if you have it just posted on there publicly, anyone can see it. And there are so many examples in the media of people getting fired for posts that had nothing to do with work even. So it's something you want to keep in mind, which is kind of why I say, if it doesn't make mom proud how I shouldn't post it.

Matt: Betsy, from your side of the house, do you find that people are more positive when they're looking for jobs to go to Facebook, to search for jobs as Beth had mentioned? Is that something that you're seeing more as more prevalent now?

Betsy: Yeah, definitely. And I think it can be anywhere from being directly, I'm looking for a job to even indirectly, where you're just kind of fishing for information. Maybe you're not at the point yet that you're looking, but it's always good to keep feelers out there and look for other opportunities. So I think it's a great way to experience someone else's job and what they're working on and then maybe determine if it fits you or not.

Matt: Yeah, that makes sense.

Sunny: Well, I think as also as a traveler, be savvy and help your recruiter out. It's good for you to be in those groups and then you're like, "Oh man, I heard about this job" and share it with your recruiter and because it's out there. So I think help you recruiter out is what I would say.

Betsy: Yeah. I think you can learn a lot just from hearing the banter back and forth in the conversations about, especially from the recruiter, account manager side, learning what travelers want and don't want and what's important to them. And then travelers, too, learning about what recruiters are faced with and why they do what they do.

Sunny: Yeah.

Betsy: And I also love the travel pics.

Sunny: Yeah, that's my favorite part.

Betsy: You always see someone like on the top of a mountain and then someone's on the bottom of a volcano and someone's learning to surf and that's just really cool to see what everybody's doing out there.

Sunny: Well, and those surprising places where you'll never imagine going. And then you end up finding those rural destinations that you're like, "Oh my gosh, I never imagined being here," but they just love it and they'll always go back. And so those gems, so.

Betsy: Yeah.

Matt: Yeah. Surprisingly, I think recruiters live a little bit vicariously through their travelers-

Betsy: Yes.

Matt: ... As they're checking out their pictures.

Beth: I feel like we all do.

Matt: Yeah.

Betsy: I think so.

Beth: I know I am.

Matt: Yeah. I think that that's a real thing when people love those pictures. They like to connect. So Betsy, I'm a list maker. If you had to give our audience a list of the top two or three do's or don'ts when it comes to social media, give us your short list.

Betsy: So I would say don't or shy away from talking about work in general.

Matt: Okay.

Betsy: Be really careful and cognizant of HIPAA, which can kind of sneak up on you even if you don't mean to be violating it. And I think, again, talking about your brand and how you want to be presented, how you want to be perceived, really think about what you're posting and make sure it's falling underneath that.

Matt: And I'll ask the same question to you, Beth, top two or three do's or don'ts when it comes to social media.

Beth: As far as do's, I would say definitely try to share positivity online. There's just so much negativity and sometimes just that one little positive message can change someone's complete day or how they're feeling about something. So I think that's really powerful, especially when you can't be sitting right there next to them. As far as don'ts, don't overshare. Don't vent. I mean, there is a way to talk about your problems without it being like, "She did this to me." Maybe it's more asking for advice on if when other people were in that situation, but that's a completely different feel. People are more apt to answer back to ... We all have that one friend that just constantly is negative online and you can't hit snooze fast enough for their stuff to get out of your feed.

Beth: So yeah, I think just being positive on it. The thing I love about social media is I can like live with my friends that aren't here, see what they're doing, watch their kids grow up. Even just know information that's like going on in their life, a death in the family or a marriage. A lot of times, before social media, you had to have an invite or you had to read the newspaper and now you've just got that one source where you can find everything, I feel like.

Matt: I love the idea of positivity and positive posts, especially in the traveling healthcare professional world because they are sometimes alone in a rural destination where they're with people that they don't know and they're not near their loved ones and former co-workers. So that positivity, you just never know when you're brighten someone's day.

Beth: Yeah.

Matt: I love that. That's great. Thank you.

Sunny: You mentioned about venting and unfortunately, there's times where they will get into sticky situations or uncomfortable situations and they don't have anyone to talk to and they might go into these groups and they feel the need to maybe vent. So what is a way in which they can vent or present the situation in a manner that won't torpedo the relationship, won't present it in a way where they're going to come off in a way where there someone's going to be like, "I don't even want to answer the question" or it's going to start one of those feeds that go on and on and on and on and you're like, "Oh my gosh, this is going on forever." So what's a way in which a traveler can seek the resolution that they're wanting without it becoming that negative ...

Betsy: Disgruntled?

Sunny: Yeah, exactly. Without it coming off the way that they didn't intend.

Beth: Yeah. I mean definitely don't use names or what hospital you're at or something like that because then people start to figure out who's who. I think you can just talk about the situation in general and you could end it with, "I am looking for ways to resolve this issue. How would you guys handle it?" Or "What things am I missing that I haven't done?" And try not to give that just like one sidedness of it to it. So "She did this to me" and it's like, "Well, there's probably more to the story than that." It's hard to give someone advice if you kind of don't have that whole part. So yeah, just keeping it kind of general and state that you're looking for that kind of information.

Sunny: Yeah. That's good.

Matt: I love to ask the question because I love to see where people are at in their world. So last question before I let Sunny ask the very last question. What's your favorite social media platform you're using today, Betsy?

Betsy: Facebook.

Matt: You and Sunny crocheting away.

Betsy: I do have ... yep. I do have an Instagram account. I do have a Twitter account and sometimes I'll go to Instagram, but it's kind of the same information on different platforms. So yeah. So I'm a Facebooker.

Matt: Facebooker. All right, Beth?

Beth: Hands down Instagram. I'm visual. I want to see everyone's pictures. That is my favorite, but I will post on Facebook, but I usually don't post the same thing on Instagram and Facebook for that very reason because I do not like accounts that just post the same thing on all medias because it's just not the same.

Matt: Sunny?

Sunny: In my defense, I use Instagram, but I have it linked to Facebook and Twitter. So it posts to Facebook and Twitter. So I use those too.

Betsy: I'm guilty of food pics.

Sunny: I am too!

Betsy: I love food pictures and it drives my husband crazy because we're at a nice restaurant and I'm getting my phone out and it embarrasses him. But-

Beth: #foodiesofInstagram.

Betsy: Exactly! But I love food. Celebrate it.

Sunny: And Beth here, I like all the hashtags so I always put like hashtags.

Betsy: Mm-hmm (affirmative).

Sunny: Oh yeah. Matt, what's yours? You didn't say.

Matt: Well, I'll join you with the crochet club. Probably Facebook. I think there's a lot of good information there. I like the pictures of Instagram are fantastic and it's great to see that, live vicariously, but I think when it comes to information connecting with old friends and what they're up to, I think that Facebook just gives you that enough insight to say, "Yep. You're a thousand miles away for a reason. That's cool. Enjoy your life. Go do that," but it's also great to catch up and I think that that's great.

Sunny: Yeah, I agree. Well, at the end of are podcast, we always love to ask everyone the purpose for why they do what they do. So I'm going to ask each one of you, what's your why? And I want to start with Betsy.

Betsy: Sure.

Sunny: What's your why?

Betsy: Well, the reason why I became a nurse is to help others. I think most nurses in some capacity, that's what motivated them to go to nursing school and to become a nurse. I love helping people. When I worked at the bedside, I helped people with their treatments, with their anxiety, with helping them to heal. And now in my position, I feel like I'm helping the helpers. So I like to give support to our healthcare professionals because a lot of times they don't get that. They're giving it, but they don't get it a lot. So I like being able to give them support, whether it's giving them career advice, whether it's helping them through a difficult situation that they're in on their assignment, just giving them encouragement and support and making them feel like they're not by themselves out there is really valuable to me.

Matt: I love that. Helping the helpers.

Sunny: Yeah.

Betsy: Mm-hmm (affirmative).

Matt: That's huge. That's great.

Betsy: Yeah.

Beth: My why? Let's see. I love social media, so I love being connected with people, seeing all their pictures, seeing what they're up to. So I definitely love that part. What I love about being in the healthcare staffing industry is I just feel like we can do so much good with it. At previous jobs, I've worked with oversea vendors and it just did not feel the same, whereas this just feels so much more rewarding, fulfilling. I feel like I'm doing something good and good at home type thing. So that's probably my why.

Sunny: That's great. That's great. Well, thank you both for joining us today.

Matt: Yeah. Thank you guys. It was great.

Betsy: Thank you, thank you.

Sunny: Yeah. And I feel as though everyone who's listening has learned so much more and can benefit not only their social media practices, but also their career in so many different ways as well.

Sunny: The Why Moment is such an important part of our podcast. We ask healthcare professionals to share their why's with us and we want to share them with you. Let's hear a Why.

Brett Janssen: My name is Brett Janssen. I'm a new grad, traveling physical therapist. I got into this profession just because I have a passion for optimizing outcomes and just meeting a multitude of different people. The travel setting's perfect for a new grad just because you get to experience the things you like and don't like about different areas, locations, or work as you kind of get the whole package and advocate for yourself and your patients and just tie it all together. And I'm enjoying traveling in the country and meeting people and just trying to become the best clinician I can be.

Sunny: And thank you for joining us today and we love to hear from you, so please drop us a review and let us know what your thoughts are on today's topic or anything else you'd like to discuss.

Matt: Bye bye everybody.

Sunny: Bye.

Voice Over: You've been listening to Cardium from Aureus Medical with your host, Sunny and Matt. We're the podcast that gets to the heart of travel healthcare. To subscribe, access, show notes, or to learn more, visit cardiumpodcast.com, C-A-R-D-I-U-Mpodcast.com or wherever you're listening. Be sure to rate us, review, and subscribe. Thanks for tuning in. Until next time.

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