Getting to the heart of travel healthcare.
A podcast hosted by Sunny & Matt
Podcast Episode
EP12
Social Media Best Practices for Travelers
January 22, 2020
GUESTS: Beth Harner & Betsy Martin, Aureus Medical
GUEST BIOS:
Beth Harner is currently Social Media Manager with Aureus Medical Group. She consults daily with colleagues and others in and outside of the organization on social media best practices, from how to engage, respond, react, and post with a purpose. In her role, she’s an admin to 21 Facebook groups, builds strategies and oversees multiple Facebook pages, and manages Aureus’ presence on Instagram, LinkedIn, and Snapchat. Beth has worked in the marketing field for 15 years. She holds an MBA in Marketing and a Bachelor’s in Marketing and Fashion Merchandising.
Betsy Martin has been a registered nurse for more than 15 years in a variety of areas. At the bedside she mostly worked in the Solid Organ Transplant Unit, Post Anesthesia Care Unit (PACU) and PreOp areas in Level 1 and Level 2 Trauma Centers and Surgery Centers. For nearly four years, she worked as a Nurse Recruiter for both permanent staff as well as travelers. For the past 3 years she has worked as a Quality Assurance Nurse for Aureus Medical helping to train and serve as a resource consultant for recruiters, account managers and travelers in both nursing and allied specialties.
EPISODE SUMMARY:
Are you active with social media? Chances are that’s a “yes”. When is the last time you checked Facebook? More than likely, within the last 24 hours. We’re in the social media age. Platforms such as Facebook, Instagram, and LinkedIn are part of us. They’re in our routine. They help us stay connected, in the know, showcase parts of our lives, and can even help travel nurses and allied health professionals in the job search. When used wisely, social media is a great tool for travelers. But there can be pitfalls, too. We go all in to talk about it with social media experts Beth Harner and Betsy Martin share dos, don’ts, and best practices. Before you share your next post, give this episode of Cardium a listen.
During our conversation with Beth and Betsy we cover:
- How social media can be beneficial to travelers, personally and professionally
- Protecting your personal brand (how others view you) on social media
- The differences between platforms such as Facebook, Instagram, etc.
- What you may not know about what you post and who / who doesn’t see it
- How to make social media work for you as a resource within your field as well as in the travel healthcare job search
- Using social media as a support system
- Facebook groups and how to get involved in the conversation
- Red flags to look out for when on social media
- What to be aware of regarding HIPAA and social media
- Being savvy on social media
- What to avoid when engaging in social media